To better compete, Simplify !
aKite® , the first Cloud Computing application for Retail chains, simplifies IT with important advantages :
- No capital investments and no risks by activating a web service with a fee relative to the number of terminals, stores and functionalities;
- Start a new Store IT or replace a faulty POS immediately, without the need of specialized personnel;
- Integrate Stores with central systems and open the chain to co-operation with commercial partners;
- Promptly receive sales data from the shops around the country or even continents, with different languages, time zones, exchange rates, taxes and product assortments;
- Easily subscribe new and more sophisticated services, in response to the market evolution;
- Renew the subscription when really satisfied, motivating our improvement process.
A tangible example?
THE GIFT CARD
Gift Cards are a kind of prepaid card or voucher that can be purchased and given to friends or relatives as a present, so that they can feel free to choose the products they prefer in the most convenient Store.
Advantages are huge also for the chain, such as the opportunity to acquire new customers, getting cash in advance and gain additional sales as customers will not waste residual amounts.
Gift Cards are still a quite new marketing tool because traditional IT architectures are exposed to fraud risks. The centralized aKite® architecture makes instead possible to immediately control and update from any Store the balance of each single Gift Card in circulation, in real-Internet-time and directly at the POS.
The new customer has therefore maximum freedom in deciding how and where to use his card, experiencing an innovative and emotional service.
Thanks to a “clearing room”, the Gift Card can be used in different participating chains or even in independent shops, possibly of the same mall or town centre.
The same considerations may be applied to the more common Fidelity Cards.